STRATEGY & CONSULTING

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Brands & Experiences

When your brand promise and the experience you deliver are customer centered and inextricably linked, you’ll achieve increased demand, greater share of wallet and loyalty.

Digital Transformation

We form digital strategies with our partners and for our partners, but more importantly we help them actually bring their strategies to life. Our frameworks also help clients understand and respond to digital disruption.

Accelerate Growth

Artician's distinctive blend of insight and creativity, coupled with a focus on how to win allows us to quickly develop impactful and disruptive strategies that unlock growth.

Improved Outcomes

We help our partners pragmatically build stronger foundations and position them to innovate. Ultimately, we help our clients serve their customers, patients and employees better.

STRATEGY & BRAND CONSULTING

When it comes to marketing, your brand is everything. At Artician, we are among the top brand consulting and strategy companies offering a one-of-a-kind, hands-on experience to building a better brand. Recognized by our clients and company, our brand strategy consultants provide winning strategies tailored to meet the marketing needs of your company.

Our measured, but agile approach to connecting brands with customers is fueled by not only how we embrace change, but how we create it. Are you ready for your business to create change?



Your brand is the first thing a consumer sees and it’s the image and characteristics they think of when your business name is mentioned. A weak brand can limit a great company. A great brand from top branding firms can resonate with customers, inspire loyalty, and rejuvenate a company on the edge. But what makes a brand great?

At Artician, we believe brand success among top brand strategy companies includes:

  1. Higher Revenues
  2. Higher Margins
  3. Higher Profits

Even with a strong brand identity, ask yourself if your company is using and celebrating its full potential. As a catalyst for your business transactions, knowing how, where, and why to communicate your brand is essential.

As a leading brand strategy consulting firm, we don’t accept that the “way things have always been done” is an acceptable answer to new marketing challenges. That’s why we urge clients to not only embrace change, but to create it.

We help you position, develop and invest in your brands to differentiate and drive growth. And we do it by bringing an analytical perspective to brand strategy so clients can realize maximum value across all brands, products and channels — both physical and online ­— while recognizing the brand’s emotional elements. As part of that, we can:

  • Evaluate overall brand performance
  • Validate the profile of each brand’s key consumer segments
  • Understand the key factors driving consumer purchasing behaviors
  • Understand pricing power and permission to play across brands
  • Identify growth potential through new channels
  • Assess the relative strengths and weaknesses of individual brands

In addition, we support the development of new brands or refreshment of an existing brand by doing the following:

  • Establish how the key elements of each brand (product range, price points, positioning, channel availability, etc.) are differentiated in the minds of consumers and channel partners
  • Identify ways to protect each brand’s differentiation to support individual brand and overall portfolio growth
  • Determine the appropriate brand architecture, brand roles and rules to exploit a brand portfolio’s full potential
  • Define the appropriate and optimal role of each brand’s promotion and advertising messages across all channels including online
  • Simulate how changes to one brand affect other brands in a portfolio
  • A clearer perspective on which customers each brand (or portfolio of brands) is serving, and how those brands should be positioned
  • A better understanding of each brand’s points of difference
  • Stronger market share from more defensible positioning
  • A clear investment plan for the brand and associated financial benefits
  • Higher revenues and profitability from improved alignment with customers and channels
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Service Overview

  • Qualitative research
  • Brand research and exploration
  • Brand strategy
  • Creative development
  • Messaging studies
  • Online focus groups
  • Persona development
  • Journal studies
  • Naming
  • New business pitches
  • UX research
  • Jury research
  • Product testing
  • Awareness and usage studies
  • Tracking studies
  • Customer journey mapping
  • Client perception surveys
  • Concept screening
  • Product development
  • Product evaluation
  • Product enhancements
  • New product/service ideation
  • Customer segmentation
  • Lapsed customer studies
  • Brand rejecter studies
  • Internal stakeholder studies
  • Workshop/planning facilitation
  • Marketing program implementation
  • Organizational/marketing troubleshooting
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We work with clients from all over the globe, and no project is too big or small. We'll get it launched sooner than you'd think!