ONLINE MARKETING

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Paid Advertising

For a fast return on investment, you need to create a PPC campaign for your business.  Artician has expertise in creating and managing campaigns in Google Adwords, Bing Ads, and social media advertising (Facebook, Twitter, and LinkedIn)

Sales Funnels

We specialize in creating complex and custom sales funnels for any business or industry. Starting with paid ads, to lead generation, to email and SMS automation; we are able to increase your customer conversions and optimize cost per sale.

Automation

We work with various platforms and integrations to fully automate your business. We target people based on behavior, then send a personalized series of messages to onboard new customers. We continually improve the performance of your funnel using analytics.

Email Marketing

Do you want to send out a weekly newsletter to your entire customer database? Do you want to acquire new customers? We use state of the art, on-demand email software that allows us to create, manage and launch personalised and individualised email campaigns of virtually any size.

Search Engine Optimization

Reach the top of the search engines with proven SEO services.

Local SEO

Enhance your local search presence to dominate the first page.

PPC Management

Maximize your pay-per-click presence with our reliable management services.

Content Marketing

Increase your website's ranking power while giving visitors valuable content.

Segmented Content

Convert more leads with content targeted to their specific stage of the sales funnel.

Social Media Management

Engage with fans on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and more.

Reputation Management

Ongoing monitoring and restoration of your online reputation.

Marketing Strategy

A comprehensive Internet marketing strategy personalized for your business.

Email Marketing

We'll create and manage every aspect of your email marketing campaigns.



Local Search Engine Optimization

Through our local search engine optimization (SEO) services we can help your business in achieving higher rankings in the local search results. No matter if you have a single location serving a local community or multiple locations across the United States, we have proven strategies and tactics to help you rise above your competition.

  • We’ll audit your business information in the major data provider databases. There are several top-tier data providers within the local search ecosystem that are considered a “primary feed” to other local business directories. Any errors in one of these data providers will be syndicated across their network and can negatively affect your local online visibility. We take the time to ensure that your business information is correct and optimized for local search.
  • We’ll perform Google+, Bing and Yahoo Local optimization. Each of the three major search engines in the United States have their own local portals where businesses can be listed. Google+ Local is the biggest of the three local search portals and has the ability to deliver the most calls and traffic to your web site. In addition to optimizing Google+ Local listings, we will also optimize the listing within Yahoo Local and Bing Local. We ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area.
  • We’ll add you to second tier local business directories such as Angie’s List, FourSquare, MojoPages and Yelp. Our team will also research niche directories based upon your industry and submit your business information.
  • We’ll create business citations. A business citation can be defined as a reference of your business name and address on another web site. An example citation would be a listing on your local Chamber of Commerce website where they reference your business information, but there is not a link back to your web site. We leverage high quality third-party sites to build citations for your business
  • We’ll help you get online reviews. 88% of consumers consult online reviews before they purchase local services. Online reviews can provide positive social proof about your company and help increase trust with your customers. At Artician we can help you implement an effective online review acquisition strategy as well as provide recommendations on the best software for customer review marketing.

You want to know for sure that you’re getting what you’re paying for, and so we’ve got regular detailed reports and records you can check anytime to track your local search engine optimization effectiveness.

  • You can check your Google Analytics reports for a comprehensive overview of your site’s local SEO performance.
  • A keyword ranking tool that you can visit anytime to see how your business ranks for specific searches.
  • An hours and tasks report detailing how we’ve improved your site and search results, sent monthly.
  • Video summary from your very own SEO specialist reviewing the month’s local SEO improvements and objectives.
  • Your local SEO specialist is also available by phone or email in case you have anything to discuss. The more contact we have with you, the better we’ll be able to achieve your objectives.

Pay-per-Click Management Services

Clients who use our PPC management services get the following…

  • Comprehensive Keyword Research – We ensure you appear for the RIGHT searches by implementing thorough keyword research up front, and monitoring your campaign’s performance closely throughout.
  • Effective Ad Creation – We work with you to produce the most effective and eye catching possible ads.
  • Landing Page Conversion Optimization – If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.
  • Split Testing and Comparison of Ads – We’ll set up comparison tests using a smaller budget to test the effectiveness of different ads. This will allow us to hone our content and presentation.
  • PPC Mini-Campaigns – Let us target your state, city, or even neighborhood with ads, or set up a small campaign designed to push one specific product or service.
  • Remarketing  Campaign – Reconnect to past site visitors that have shown interest in your product or service. Utilizing a remarketing campaign can help increase return on ad spend while increasing sales or leads.
  • Proof of ROI through Detailed Reporting – There are some excellent data tracking tools built into Google Adwords, Bing Ads, and other PPC services. We wade through the data and generate a customized PDF report highlighting the most important information.

About Our Pay Per Click Reporting

You can see exactly how our efforts are increasing your online revenue with our custom reports and client dashboard:

  • You can check up on your site’s Google Analytics reports for an overview or minute details on your PPC performance.
  • Visit your client dashboard anytime and see how your site is ranking for specific keywords and search phrases.
  • Every month we’ll send you a highly detailed report that lists how we’ve spent our time working on your PPC campaign.
  • You’ll receive a video each month from your dedicated PPC specialist showing notable results while explaining in detail how your campaign is going.
  • You can also contact your PPC specialist by phone or email if you want to discuss your PPC campaign strategy or have any questions.

E-Commerce / Online Store / Product Optimization

Clearly online sales are a huge segment of product revenue, yet only 28% of small businesses in the U.S. are selling their products online, and even less are optimizing their sites to attract their target market. Are you using E-Commerce optimization to boost your online profits? Do you have a product-based business but no way for your customers to purchase online? We can help!

We will create and/or optimize your E-Commerce site to help you increase your online revenue and capture your target market’s attention. We use effective Ecommerce marketing techniques including:

  • Optimization for Google, Yahoo, and Bing, all the major search engines.
  • Site Layout and Structure: We’ll work with you to ensure your online store is presented in a way that is clean, easy to navigate, and search engine friendly.
  • Keyword Research: Exhaustive keyword research can help you avoid the common pitfalls of many E-Commerce sites. Choosing the right names and descriptions for your products is vital.
  • Optimized Content: Ensuring the content you include with your products is correctly optimized can mean being found when otherwise you might not. Using layman’s terms instead of complex industry jargon will result in positive rankings for the phrases your customers are searching for.
  • PPC Campaign Management: In addition to making sure your site is organically optimized, we’ll also manage your Pay Per Click campaign to ensure your most important products are highly visible in search engines.
  • Compelling Calls to Action: Having a good call to action and compelling content can turn someone who was simply researching a product into a paying customer.

You will see the benefits of your investment in E-Commerce Optimization with our detailed reporting methods, which include:

  • Google Analytics that gives a full overview of your site’s E-Commerce optimization and resulting activity.
  • Regularly updated keyword rankings records that you can check anytime you want.
  • Detailed reports of the work we’re doing on your site and how we’re spending our hours.
  • Monthly video summary from your very own Ecommerce optimization specialist reviewing the month’s E-Commerce activity and improvements.
  • You can also contact your dedicated E-Commerce specialist by email or phone with any questions or ideas you’d like to discuss.

Conversion Rate Optimization

Conversion Optimization, also known as Conversion Rate Optimization (CRO), is all about maximizing the effectiveness of your website by turning your visitors into customers.  If you’ve been struggling to turn traffic into leads, Artician’s expert conversion optimizers will assess your sales funnel and your user experience, and will help to weed out problem areas and eliminate anything that might provide friction to your conversion goals.

About Our Conversion Rate Optimization Services

Whether you’ve spent money on SEO or pay per click campaigns or neither, conversion optimization services can dramatically improve the return on your other marketing investments. Hand in hand with SEO, conversion optimization is a powerful tool that maximizes your marketing efforts. More about our conversion optimization services:

  • In depth audits, manually performed by a website conversion expert
  • Extensive research, covering each stage of your sales funnel, including:
    • Examining search query intent
    • Landing page layout and content
    • Establishing a strong value proposition
    • A compelling Call to Action
    • An intuitive and user friendly checkout/contact process
  • Data Driven recommendations to raise your conversion rate to the next level
    • A/B testing at numerous levels – This can range from simply testing a different call to action to switching out totally different landing pages in order to find what works.
    • In depth Google Analytics review, delving into the flow of traffic through your site and isolating any drop-off points.
  • Built on years of experience in what works across numerous industries.

Why Choose Artician?

So you’re looking for a conversion rate optimization agency… What is it that sets Artician apart from any other conversion rate consultant?

  • Custom conversion optimization services tailored to your needs. You talk, and we listen. As with any of our services, we value your input and seek to resolve the challenges you face. We also proactively audit your site and traffic data and look for problems or solutions that may never have occurred to you.
  • Real feedback from a real expert. There are many conversion optimizer tools out there that will run an automated audit and look for red flags. Some are even reasonably decent! However, an automated audit can’t tell you that an image or heading is communicating the wrong message or many of the other subtleties that can turn a potential customer off.
    A well-rounded approach – Artician has a growing list of awards and accolades providing Conversion Optimization and many other digital marketing services. We’re well rounded and it shows!

Why Wait?

If your site is struggling to convert, you are essentially losing business with each passing day. Imagine the impact of even a modest increase in your conversion rate. Take a 1% conversion rate and increase it to 3% and you’ve essentially tripled your leads without having to earn a single extra visitor to your site. Conversion Rate Optimization will help turn those visitors into customers.

Online Reputation Management

We Fix, Repair, and Manage Your Online Reputation

If you own, operate or manage a business, then you’ve likely received a negative review from a dissatisfied customer. Even the most reputable businesses have experienced a dissatisfied customer from time to time. Although it might be easy for successful businesses to shrug this off, they are often surprised to discover just how damaging the negative review of even one customer can do to a business’ online reputation.

If you have received a negative review online, whether it was legitimate or a scam, this can be frustrating, worrisome, and you may even feel violated and/ or powerless. However, by working with a professional and reputable online reputation firm, you will build a plan to fix your bad reviews.

Here are some ways Artician Internet Marketing can help with online reputation management:

  • Online Reputation Repair – Our team of in-house online reputation and reputation marketing experts can help repair and mitigate damage from negative reviews by performing an investigation on the origination of the review and implementing a plan to fix them.
  • Online Reputation Monitoring – Artician Internet Marketing will work on your behalf to set up a program to monitor and alert you about new reviews, whether positive or negative, so you always know where your online reputation stands.
  • Online Reputation Management – Our team also builds and implements an automated process and system to drive new positive reviews. Our systems are honest and truthful; we do not believe in paid reviews.
  • Online Reputation Marketing – Online reputation marketing involves promoting positive and desirable content and also controlling the content and information accessible to the online community. Promoting desirable content allows the business to control and position the business as clear market leaders.

An ORM Company That Delivers Results

At Artician, we are truly dedicated and committed to helping businesses to build brand awareness and credibility through encouraging positive reviews and to also restore your brand’s name.

Your business’ online reputation is important, so you want to make sure you are working with an online reputation management firm that is committed to making a difference. Contact us today to learn more.

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Service Overview

  • Search Engine Optimization:
  • SEO Consulting services
  • Keyword and market research
  • Competition evaluation
  • Organic SEO tactics
  • Comprehensive Website SEO
  • Quality content writing
  • Deep link building
  • Social media content syndication
  • Link bait creation
  • Google Analytics
  • Other Tracking / Learn Software
  • Monthly breakdown of SEO
  • Updated keyword rankings
  • Local Search Optimization:
  • Data Provider Business Audits
  • Search Engine Local optimization
  • Local business directories
  • Online Review Building
  • (Yelp, Angie's List, etc)
  • PPC Management Services
  • Keyword Research
  • Effective Ad Creation
  • Landing Page Development
  • Conversion Optimization
  • Split Testing
  • Comparison of Ads
  • PPC Mini-Campaigns
  • Remarketing Campaigns
  • Proof of ROI (Detailed Reporting)
  • Ecommerce Optimization:
  • Optimization for search engines
  • Site Layout and Structure
  • Keyword Research
  • Optimized Content
  • PPC Campaign Management
  • Compelling Calls to Action
  • Conversion Rate Optimization:
  • In depth audits
  • Sales Funnel research
  • Examining search intent
  • Landing page layout / content
  • Strong value proposition
  • A compelling Call to Action
  • User friendly checkout/contact
  • A/B testing at numerous levels
  • In depth Google Analytics review
  • Reputation Management
  • Online Reputation Repair
  • Online Reputation Monitoring
  • Online Reputation Management
  • Online Reputation Marketing
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We work with clients from all over the globe, and no project is too big or small. We'll get it launched sooner than you'd think!