DESIGN & BRANDING

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Strategy

It’s more than an idea; it’s a plan of action. We offer focused, one-on-one consultations to determine brand needs, including design, company branding, content, website development, online optimization, and marketing.

Creative

This is where the magic happens – when our team taps into the wealth of our experiences, skills, and interests to inspire world-class web design, brand voice and style, photography, smart content, brand experiences, and more.

Experience

Not just the years of experience we have in this business. We create lasting brand impressions by delivering premium experiential marketing campaigns, plus digital experiences for mobile, tablet, and desktop via responsive design and seamless tech services.

Marketing

Custom content, newsletters, ad copywriting, SEO, Search Engine Marketing, social media, press releases – if it involves your brand reaching or speaking to your customers, we can make it happen.

DESIGN AND STRATEGY TO BUILD SUCCESSFUL BRANDS.

Our team is your team. We work closely with you, we get to know your business and vision, and we walk you through every step of building a brand and growing your business in a fast-paced digital world.

Great brands appeal to consumers on both intellectual and emotional levels. To do so successfully requires a blend of insightful brand strategy and bold creativity—to know what your audience wants and then to give them more than they could ever imagine.

From packaging design to website development, from traditional advertising to social media, all of our creative work is rooted in brand strategy that turns consumers into fans, and fans into advocates.

Good creative will grab a consumer’s attention, but the strategy behind that creative can turn making an impression into making a sale. Artician offers a full suite of brand strategy services to ensure that your brand stands out. Through robust brand, category, and consumer analysis, we identify gaps in the market and opportunities for success. Then we develop strategies to capitalize on them. The goal is to capture a company’s essence in a way that stimulates the intellect and stirs the soul of the target consumer.



Let us equip your brand with a powerful identity system that will serve you for years to come.

We’ve designed a robust brand strategy program to give you the tools you need to grow your business.

Why is your company valuable? How is it different? How do you translate your core values into design and voice? Defining and refining your brand identity will give you new tools for communication and growth. We use a combination of workshops, interviews, research, and analysis to build a framework for your brand. This framework allows us to produce your new logo, brandbook, style guidelines, mission, vision and values, and other important brand assets. The end result is that you have everything you need to implement successful internal and external communication strategies. You’ll be amazed how these new tools will transform your business, foster growth, and open up new opportunities.

Deliverables

BUSINESS NAMES

Whether it’s your company name, a tagline, or a product name, we’ll guide you through a series of exercises in a workshop setting in order to help you discover a versatile name that fits your brand and grows along with you.

UNIQUES

How does your organization stand apart from its competitors? Establishing your three uniques is not just a vital tool for sales and marketing, it also paves the way for strategic growth.

MISSION & VISION STATEMENTS

Your organization’s mission statement is a public-facing statement that reveals your purpose and commitment to your customers and the public. Your vision statement is a concise statement that summarizes your internal goals and aspirations for your business. We’ll help you craft your mission and vision so they are rooted in your company’s core values.

LOGO & BRANDBOOK

Our logo process is time-tested, thorough, and fun. Our skilled brand designers have delivered exceptional identities for small and large businesses across the country.  In addition to delivering your logo in all its permutations and file types, we will create a brandbook that ensures visual consistency whenever you feature your brand in print or online.

BRAND COLLATERAL

Business cards, envelopes, signage, menus, brochures, tradeshow booths, car/truck graphics, websites . . . We do it all. Once your identity is established, we can help you bring your new brand to the world.

CORE VALUES

At the center of every successful company is a simple value system. A system that, once articulated, can be harnessed and utilized in every decision your business makes. We’ll help you focus in on your core values and articulate them in a way that can be easily shared throughout your organization.

POSITIONING STATEMENT

Your positioning statement expresses your uniques against the backdrop of your competitive landscape. It is an expression of how your brand fills a particular consumer need in a way that your competitors don’t.

PERSONAS

A persona is a fictional character created to represent a customer type that engages with your brand. Personas are useful tools when engaging in branding work because it allows us to easily explore the diverse nature of your audience. The personas we develop are great marketing tools that can be used well beyond this project.

STYLE GUIDE

Consistency in grammar and voice is a vital aspect of branding. It helps build trust and familiarity with your audience. We will work with you to create a style guide that will give you and your employees a trusted resource for brand communication.

Your logo is the foundation of your brand. It supports everything you build on top of it.

A logo should be flexible enough to represent all aspects of your business, including what your business will grow to be.

Your logo is the most important part of your company’s visual identity. It’s what people will remember whenever they think of your brand. Getting your logo right is imperative, because a flawed logo can have repercussions that influence the success of your brand for years to come.

At Artician Creative we develop beautiful and impactful logos that will take your brand to new heights. We agonize over every detail, from type design and letter kerning to line weight and color choice. Our experienced logo design and identity experts will work closely with you to create a mark that you, your customers, and your employees will be proud of. Artician  has designed logos for national, and international brands.

It’s about the experience customers have when they first lay hands on your brochure, menu, or business card.

Whatever your needs, we’ll take special care to design you something amazing.

We’ve been designing for print since. Artician works with a handful of trusted large printers. We’ll work with you to choose the materials and printing processes that best suits your project. And we’ll make sure your project is carefully proofed and approved before going to print.

Photography can be one of the most powerful ways to make a connection with a potential customer or client.

We provide complete photography services including: art direction, post production, product shots, head shots, and on-site shots.

Beautiful photos speak volumes. Whether it’s photos of your products, your employees, or your business environment, professional photography will provide an intimate and revealing glimpse into the personality and values of your company.

At Artician we believe custom photography is one of the most important factors in designing a website that truly evokes that “awe factor.” You can only do so much with stock photos or (gulp) iPhone pics. Photography that is taken specifically for a website can be beautiful and innovative in ways that a collection of mix-and-match photos can never be. Custom web photography allows us to shoot photos that allow for text placement, size, and color considerations specific to your site design.

We will help you develop a framework for expressing your brand.

Creating an impactful new logo is the first step. Developing a system to deploy that logo across a wide variety of media is the next.

A lot goes into developing a logo and brand identity. Our brandbooks contain brand guidelines that ensure your new identity is used correctly. This makes it easy for any designer or print shop to render your logo and artwork in the proper colors, format, and context.

When we work with you on a brandbook package, deliverables include a PDF of the guidelines as well as a gorgeous hardbound book. Inside the brand book, you’ll find logo style, color palette, dos and don’ts, usage guidelines, and more.  (A style guide can also be added. This would include rules for brand voice, punctuation, and more.)

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Service Overview

  • Brand Positioning
  • Brand Architecture
  • Brand Attributes
  • Brand Voice & Tone
  • Competitive Audits
  • Market Research
  • Brand Naming
  • Product Naming
  • Content Strategy
  • Logo Development
  • Tagline Development
  • Launch Strategy
Contact

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We work with clients from all over the globe, and no project is too big or small. We'll get it launched sooner than you'd think!